For any business, one of the few things that has a marked impact on direction, progress and profits is the advertising strategy in use. Being able to advertise your products and services in a manner that creates a lasting impression, influences people to make purchasing decisions and communicates the value you can provide is one of the most significant headways you need to make if you want to see your business go places. With the advent of the internet, quite a lot of the advertising workload of many business have moved to the online platforms in use today, but there is still a concrete place in the realm of advertising for good old signage – a medium of advertising that has, with smart use, guaranteed proven result in the past, and continues to do so.
To understand the continued appeal of signage, it might be helpful to look at some relevant statistics. It is estimated that people in the country are, on average, exposed to about 3,000 advertisements or promotional messages on a daily basis. The decision to stick to a particular company or brand is usually made within seven seconds, which highlights the importance of having compelling, convincing advertising materials. Another important statistic in this regard is the fact that, while many people nowadays use their smartphones for product research, more than 75% would actually walk into a store to make the final purchase. This puts a further stamp on the importance of signage, and if you want to take your business to an encouraging direction, deploying the proper signage would definitely be one of the moves you need to get right.
Finding the Right Retail Display Ideas
When it comes to retail displays, it is always important to go for the immediate impact. Things like free standing signs and other forms of outdoor sign stands can do their bit to bring foot traffic to your store, but the signage you have in or near your store is more likely to be what closes the sale. Label display stands and indoor sign stands can be great options in this regard, and if you want something that can be deployed and redeployed quickly and without hassle, you might choose to use an acrylic window mounting sign holder with suction cups. Making the most of your advertising assets in-store would involve finding that perfect balance between different kinds of signage, and being able to move things around and keep things fresh.
First, you need to find a place for your signage. The entry area of your store can be especially important in this regard, as this is the place where you can advertise popular products, offers of the day and the sales you have going on. Inside your store, it is a matter of choosing spots that might experience better footfall, and using something like an acrylic window mounting sign holder with suction cups to great effect. These signs are versatile as they can be easily moved, and you can even have different advertising material on them every day, aimed to target a different product or a different area of your store. Being able to switch things around keeps things fresh, and especially for repeat visitors, prevents a pattern of familiarity from forming, thereby keeping curiosity high and helping maintain interest.
Taking Things to the Next Level
One interesting way you can spice things up even more, and get more mileage out of your signage is to combine traditional signage holding methods with the latest technologies. A placeholder like an acrylic window mounting sign holder with suction cups can be a great way to hold small, electronic displays that can show audiovisual material. Giving interested people something to see and listen to can always be a good idea from an advertising perspective, and doing this can help you generate more interest, pepper customers with more information, and make your products seem even more lucrative.
With these things in mind, you should be able to find the best use for things like acrylic window mounting sign holder with suction cups, and the right place to put them, for the most impact that drives business and revenue.