Instead of wasting your money on solutions that don’t work, learn more about what a little extra encouragement in-store can do for your yearly earnings.How familiar are you with the art of signage? Not just what’s mounted above your business’ front door or what customers see when they’re browsing your website…but inside your establishment where they’ll be making a purchase? This aspect of marketing is often underappreciated by many managers, as the common line of thought is that a customer inside a store is a customer they have in their pocket. The fact of the matter is rather different. Mounted flyer holders, acrylic display risers and more creative retail display ideas are your most underappreciated tool in your box.
Signs are how we communicate. Their function is to get across the most important information in the least amount of time to help customers and businesses stand out in a crowd. This goes from text to color to even placement — all ingredients that boil down to a successful purchase and a happy customer or someone who’s going to be looking elsewhere from now on. A mediocre business that advertises itself well is more likely to succeed than a fantastic brand that never gets its foot out there. A little shocking…but that’s the name of the game.
To put in a little more perspective, the year 2014 saw over 30,000 SKUs launched. It’s also estimated that the average consumer is exposed to 3,000 advertisements and promotional messages every single day. Considering how often people browse online and check for nearby businesses for day-to-day obligations, it makes perfect sense. A consumer will decide whether or not to stick with a brand within three to seven seconds. What are you doing to keep their attention on your services?
A good reputation is one thing. A great experience is another. According to a revealing 2011 report, over 85% of consumers will pay more money and drive further just for a better experience. Creating easy-to-find mounted flyer holders that make basic information a breeze as they navigate your store or establishment is part of creating that ideal experience they crave. Custom glass door signage can go the extra mile to add a more personalized touch to your establishment, which communicates to your customers they’re not wasting their time.
Unplanned purchases are an entire field just waiting to be tapped into. According to a Mass Merchant Study conducted back in 2014, over 15% of unplanned purchases were due to a display noticed while during a shopping excursion. This means failing to create clear window decals and mounted flyer holders to guide newcomers around the shop could mean you’re missing out on up to 15% of potential sales in any given week. Even in today’s mobile society, it’s relevant to note that even shoppers who use smartphones to research a product still prefer to go in-store to shop.
Feeling convinced? Let’s wrap up with a study conducted by Brigham Young University. Several studies found that merchandise with a sign outsold merchandise without a sign by a stunning 20%. Full-priced merchandise, in particular, performed 18% better with signage than without. Piecing all these details together only make the answer all the easier. Being smart and creative with your sign displays will help you save money, make money and keep customers feeling good about what you have to offer.
Never undervalue of an in-store sign. It could make a world of difference.